Youth and Media

Today’s media users are changing as quickly and profoundly as media technologies themselves. The ‘Youth and media’ master’s programme focuses on the group that lies at the forefront of these developments: young adults, adolescents, and children. Advertisers, broadcasting companies, consultancies, and research agencies all have a significant interest in this group. By focusing on the young media user, graduates of this master’s programme have several crucial advantages in the job market:

1. The commercial success of companies depends on their ability to anticipate future developments in media technology and use. Studying today’s most active media users helps predict tomorrow’s most sought-after consumers.
2. Companies increasingly target their products and campaigns at young adults, adolescents, and children. To address them efficiently and effectively, these companies need experts who thoroughly know the preferences of this important target group.
3. Teachers, practitioners, and parents find it difficult to keep up to date with the changes in young people’s media use. There is an urgent need for people who can competently inform the public about the risks, but also the benefits of young people’s media use.
4. The success of graduates on the job market increasingly depends on practical experiences and the ability to apply scientific knowledge directly in the work field. As an integral part of one specialization seminar, the ‘Youth and Media’ master’s programme offers students a mini-internship in a youth communication agency