In the video series ‘The Fascination' (in Dutch), Professor Patricia Pisters tells us about her profession. In the episode shown via the link below, she discusses the correlation between image and the brain. Does the screen exist as an external reality or in our minds?

Television and popular culture

If you're interested in studying television from a theoretical, institutional and historical perspective, then the Television and Cross-Media Culture programme is what you're looking for.

This programme, part of the Master's in Media Studies, focuses primarily on the study of television and its relationship with other media and practices, including new media, cinema, fandom and institutional policy.

Television and Cross-Media Culture at the University of Amsterdam

The programme provides insight into the fields of institutional history, theoretical perspectives on television and shifts in technologies. Here, popular culture is understood as a term which encapsulates the possibility of users, consumers and viewers engaging with media forms in different ways.

The goal of the programme is to teach you how to provide well-informed, well-founded and practical television criticism, both in terms of policy development or programme evaluation for closed-door and open forums and editing and programme development.

Career-oriented specialisation

Since the academic year 2010-2011, students fluent in Dutch can choose a career-oriented specialisation. The focus will primarily be on the analysis and evaluation of television projects. The key emphasis of this specialisation will fall on research, concept development, analysis, evaluation, line of reasoning and contextualisation.The career-oriented specialisation is taught in Dutch. This specialisation can also be combined with the Film Studies Master's programme.

Joint venture

We have a partnership with New York University. Every year, lecturers from NYU teach courses at this university programme. We are currently exploring additional exchange programme options.

For the career-oriented specialisation, Film Studies and Television and Cross-Media Culture are working with the Dutch Cultural Media Fund, various broadcasting companies, filmmakers, film- and televisionproducers and filmdistributers.